Nowhere are Canada 's agricultural production plans tracked more closely than in India 's Ministry of Food & Consumer Affairs. As it struggles to meet the domestic demand for dals through imports, India increasingly looks to Canada. Nearly half its dal imports come from North America – the bulk of it from Canada. 'Dal' is a bit of a stretch; what India gets from Canada is yellow peas , a legume primarily used as animal and poultry feed in Europe and North America that has a nutritional profile similar to Indian pulses . But, hey, it's high in protein and fibre and that, enterprising Indian importers figured, is what matters. They successfully sold the idea of buying pulses from Canada – at animal feed rates – to the Indian goverment. In turn, the government had to hardsell the low-priced ‘yellow peas dal’ to the public. It took an aggressive campaign, begun in 2009 by the Department of Consumer Affairs, to overcome consumer resistance to a non-tradit...